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SEM vs SEO: What's the Difference and Who can it Help?

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SEM vs SEO: Marketing

image of text for an introduction into the article (explanation of SEM and SEO)

We will discuss what search engine marketing or (SEM) is, and how we can utilize (PPC) or pay per click online marketing model to our marketing strategies. “Search” Ads are key component in our process that is built into our framework at GaasDigital Marketing, keeping in mind not all business need or require paid ads. SEM vs SEO let’s go…

What Is SEM?

SEM: Is a marketing strategy utilizing paid advertising to appear better in search engines results page.(search engine marketing – wikipedia)

What is SEO?

SEO: Is an organic or holistic approach to gain exposure in search naturally and also an essential part of any SEM strategy.

What is an Example of SEM?

We have a webpage (local search) dedicated to paid search ads and organic listings with example screen-shot images that have descriptions and how to identify them.

“Display Ads” appear in content or in webpages that have previously been searched, depending on the marketer and the bidding type, they too can be highly targeted and very useful for re-marketing campaigns.

SO Do I Need SEO or SEM?

Unlike search engine optimization or SEO, SEM, together will achieve results a lot faster therefore speeding-up targeted online exposure for your company, business or agency (take up more space on Search Engine Results Page/SERP). It’s also great for:

  • New Websites
  • Sales
  • Re-Marketing
  • Kick-Starters
  • Year-End
  • New exposure to your store, brand, service and or events.

Are Google Ads Worth it?

They are great exposure to small, medium sized businesses that want to reach a targeted audience while tracking ROI (return on investment). Advertising on Google does have advantages, the clicks need to be for quality content and managed properly and is very cosy effective. 

What is the Principle of SEM?

Search engine marketing coincides and is a key component to a successful search engine optimization (seo) long-term strategy. A targeted paid ad campaign should be setup with long-term goals that are evergreen, leaving your brand or business ahead of your competitors, gaining leads and customers.

Our team at GaasDigital Marketing is highly targeted to “search engines” and everything to do with search (local, national, global).

We build custom campaigns with foundations that are long-term growth focused. Your brand, business needs and authority is our priority, we uncover during our Assessment stage.

We focus on “paid search ads” aligning with our search engine optimization strategy.

Final, End-Point

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are very different and are used together to form a proven long term marketing strategy not to be confused together.

Search engine optimization is a long-term organic growth strategy that requires time, and is a crucial element creating authority, with an online presence whereas; Search Engine Marketing is a paid traffic source that can show immediate results.

Both require a dedicated certified team to properly implement and create a wave of momentum. Search engine optimization is very important with websites and SEM does not exist without them.

There are marketers that carry different frameworks and foundations that may vary from ours. It is up to you to decide who from marketing prospective will provide the best services with the right advertising strategy that aligns with your growth.

Together SEO and SEM will create opportunities and supercharge your approach.

Consumers are looking, searching on search engines for your business with precision and very localized intent. Together with the help of a professional SEO service company such as GaasDigital Marketing, can have a massive impact while helping search engines understand your content, products or service.

SEO Audit

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Improve the health of your Website, finding errors with instructions to fix them.

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