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Local SEO | Local Search

Local SEO, Digital Marketing & Local Search Services Company | Canada

Local Search Engine Optimization (Local SEO) Service Provider

Do you have a website, online store (e-commerce), are you a blogger (foodie)? Optimizing for search engines is now more crucial than ever.

Local search traffic should be your first online marketing solution to engage with your customers.

GaasDigital Marketing is a Local SEO Company in Canada dedicated to helping you rank higher creating more search traffic, conversions and sales.

Specialized ⚡ Local Level Business Growth :

GaasDigital Marketing help and work with Non Profit / Community.

Digital Marketing with a difference, we are committed to your online business growth helping with Search Engine Optimization (SEO), Local SEO and Search Engine Marketing (SEM). We will help generate an abundance of relevant high-quality leads for your Business, Brand or Services. Take action – email us today.

Local SEO and or Local Search involves link building at a local level or that are, websites that point their links at your domain or website (

Links that benefit your website, depending on your content and area of service are usually from websites such as ‘your local Chamber of Commerce.

Shopping or E-commerce stores (e-commerce) have seen a major online boom, Covid-19 as shoppers were forced to stay home. Small businesses and local stores (vendors) have all made the digital push, adapted in all areas with things such as:

  • content marketing
  • email marketing
  • social media spend
  • zoom (webinars, meeting)
  • curb-side pickup (delivery)
  • online ordering
  • podcasting, mobile apps (Tik-Tok etc)
  • business start-ups

It also created a lot more web pages, spammers, scammers etc.

Innovation in AI (Artificial Intelligence), machine learning (ML), new tools for small business, online training. Not all businesses are equal just as there are, winners and there are losers.

Search engine optimization is crucial, it’s better to start sooner than later, as SEO results are not set in stone. Search engines take and need time to crawl websites and the links to and from yours.

Our Company “GaasDigital Marketing” is located in Manitoba, Canada. Helpful local links for Dauphin, Manitoba.

Digital Marketing and online growth at the local level.

Why GaasDigital Marketing?

We’re a SEO Services Company helping (*any targeted location) businesses with local SEO search, usually starting with a Google Business Profile (GBP) verified listing, we also provide services for managing and optimizing current listings. 

We use a holistic style approach as a Company utilizing Search Engine Optimization (SEO) with organic results that are long-term and ever-green.

Web pages or websites need to comply with webmaster guidelines and internet standards, this is one reason you hire a professional specializing in this Digital Marketing field of Search Engine Optimization.

Not all businesses need or might be ineligible for GBP listings such as lead generation and online stores (e-commerce). Some digital marketing agencies offer too many options leading to poorly managed websites done with shady, spammy tactics. 🙄

Local Search or Local SEO is a very powerful SEO strategy and massive marketing channel that helps consumers find your business without much effort other than a “search engine” itself or internet browser (Google chrome, firefox, safari etc).

Did you create a website/blog and it’s nowhere to be found on Google? Search engine updates/algorithms got you fuming? Are you spending, wasting money on paid Ads to have them placed or managed wrong and not reaching the proper audience?

Google Search Engine and “Google Maps” or “Local Packs” have proven track records of providing the end user with the most relevant, closest geographical and accurate information the fastest. If you would like your business listing optimized and or managed we can certainly help contact us.

Optimizing Google Business Listing?

Google Business Profiles is one the most underutilized marketing strategy channels for starting your business and or enhancing the Business listing you already own.

You can set up a free listing with Google (GBP) but it also brings all kinds of Businesses, legitimate or not, creating and trying to manage one or numerous account listings without taking into consideration the Guidelines for those listings. abides by all Webmaster Guidelines, not only Google Business Profile.

Say NO to spammy links. You need managed content and proper distribution in front of the right audience. Be the authority in your market. Google has stated that mobile usage (responsive) will remain priority over websites that lack responsiveness.

The Digital World and or Digital Marketing has been transformed by Covid-19 pushing Brands and Businesses to adapt, moving forward roughly five years. Also realizing the huge market potential of search engine optimization, paid Ads, GBP and how much of an impact it has on their business.

Maybe you want to start off small at the local level with a GBP listing then building your brand with a website or blog (Dauphin, Parkland Area, Winnipeg or maybe not even in Manitoba? ) Targeted Facebook (Meta) ads and other ad placements also drive traffic and results.

Verifying and claiming your GBP listing so that your Business or service can be found is the easiest and fastest marketing channel. We optimize web pages as part of our SEO strategy which we go over at the Assessment stage explained on our services page.

GaasDigital Marketing will help grow your traffic and reach customers online. Search Engine Optimization (SEO Services) and Search Engine Marketing (SEM). On-page and off-page optimization.

We can manage your local search listings in the USA and Canada making sure your business/company is being seen on the right directories and (citations) in front of the right people.

Did you know that 1 out of every 3 Businesses are not verified or are unlisted with GBP? Wow!

Make your business more searchable using location and or “geo targeting”. Wouldn’t it be nice to target a smartphone as someone walks by your business with a discount code or a promotion?

More on SEO and Google.

Keyword research is a major component of being on top of the (SERP) Search Engine Results Page and building an online presence. Your in and outbound content marketing is a great start while gaining momentum. Organic listing in the SERP with Search engine optimization (SEO) takes time and will not happen overnight, and reason enough you need to get started now before your competitor does.

Don’t let your website designer/builder leave you hanging and falling from the Spike of Nope! Optimize your web site with (SEO) and take charge of your placement with GaasDigital Marketing.

Local search (Local SEO) should be a priority, keep your audience engaged, informed and leaving positive reviews. Do you want your local products/services seen in front of searching customers ready to buy or in need of your service?

Taking advantage of in-bound marketing, re-targeting, branding, brand awareness, and reputation in turn for your efforts, will generate more leads, customers with possibilities to scale your business or service. 

Managing and or updating your business details can be time consuming and time is money. Businesses that are managed for Google Business Profile listings show up first in your local “Map Pack” or search (near me searches).

Directories and or review sites should keep you informed, updated and build healthy customer relationships. Building and linking these citations properly is crucial. Experts say a new business should try and build at least 20 citations within the first few months of opening up your business online.

Maybe you want to be a Local Google Guide that gives honest reviews, answer questions about businesses that you’ve been to. You can gain badges and other perks for google features.

What are organic listings in google search results?
screenshot example of an organic google search result
[ Google organic search result ]
What are paid ads in the search results?
Example search result screenshot of google ads
[ Google paid ads search result ]
What is the local “3 pack” / “map pack” in a Google search?

Served up by Google search engine with an algorithm of local factors for ranking which are (relevance, prominence, and distance). Therefore, wherever your physical search location is may have different results even, in the same city. Claiming your business properly and having it managed is good authority / prominence.

Verified local business directory for Google’s search engine with descriptions, your location, products, hours of service, news, promotions, service area if applicable. Recently Google added COVID-19 guidance as well that can be added to your business.

google screenshot of an example 3 pack local search
[ 3 pack local google search example ]

It sure is disappointing to read a search result in the local/map pack as for “hours of operation” and or “covid-19” precautions then going to that business only to find out they aren’t even open.

Businesses need to be up to date consistently with current NAP (Name, Address, Phone)

Search Engine Optimization at the Local level. Search Engine Marketing can ignite your audience in the right way. Local targeted ads are here to stay.

Infographics on Google Brand Discovery are fairly new and bring great consumer insights.  There has been a massive shift to mobile and other touchpoints.

46% of Google searches are local and 4.4 billion searches a day! (livestat) Yes that is a B billion and Google Dominates Search at over 90% of all searches!

Google updates algorithms daily and major updates on average every 3 months. Keeping up to date is not only frustrating but very time consuming. lives, eats, and breathes Search Engines and Marketing.

Google does hand out penalties or can de-list/suspend web pages and or GBP listings for non-compliance which means your products or web pages may not be seen.

Google is only one search engine but they do seem to be paving the way. Maybe you want to be seen on Microsoft (Bing), Yahoo, DuckDuckgo or maybe how to manage your e-commerce products. For example Amazon, built a search engine for a massive amount of products. Do you have a product(s) you want the whole world to see? Local? Take Action!

Take charge of your placement online, getting noticed and gaining valuable search traffic.

Local Search & Local SEO

Understanding (data/metrics) analytics acquired from your website traffic is part of the ongoing process and strategy providing valuable insights. Your Content Engine is GaasDigital GO GET IT!

FAQ - Local SEO / Local Search

What is the difference between SEO and Local SEO?

Local SEO also referred to as local search pertains to a local audience and is part of the subset of a broader SEO strategy. Local SEO will improve your visibility in a specific geographical area such as a city or region helping your website organic SEO efforts.

What is the best method of advertising for a local business?

Popular and effective methods of advertising include: Online directories, local listings (flyers, newspaper). You can also offer coupons and or discounts that are also trackable. Depending on your budget it can be rather inexpensive and great way to network by word-of-mouth.

What is the difference between local and global search?

Local Search targets a specific geographical area such as a city or state to find businesses, products or services in that physical location. Global Search is not limited by a location and covers a broader scope. It allows users to find information from anywhere in the world, regardless of physical location.

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